Engineered for the Edge.

We believe in pushing the boundaries of what’s possible, delivering high performance wheelsets, rims, and bar tape that meet the demands of riders across the globe. Every product is built with precision, forged through relentless testing, and backed by a deep understanding of what riders truly need.

Built by Bike Builders

With decades of partnership in building high performance bikes, we carry the same precision and passion into every wheel we create. 

Engineered with tight tolerances, optimized for strength to weight, and tested in real world conditions, our wheels reflect the same commitment to ride quality and reliability. From CAD modeling to CNC machining, we fuse technology and expertise to deliver performance you can trust.

Our vision is to lead the future of cycling, where innovation isn’t just about what’s new, but what’s next. We listen, adapt, and evolve through ongoing feedback and meaningful collaboration with global athletes, mechanics, and trusted partners in the industry.

Meet Our Partners

From elite races to everyday riders, we aim to equip cyclists with gear that’s not just ready for the future but helping shape it.